Revenue Management Re-Engineered
These are the guiding principles used to create the most powerful property management tool on the market today: SoftHotelPMX
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Today's commoditized market requires a new form of inventory controls which drives product presence and penetration in all channels, using accurate and timely content management about price, product and availability.
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All channels need to be managed, "holistically" from one "action-board". The five primary channel categories are Property Direct, CRS/GDS, Branded Websites, Wholesalers and Internet Distributors.
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The complexity of managing multiple products at multiple prices through multiple channels for each day in the future requires an engineered, "ergonomic design" to simplify the administration process. One of the approaches taken to simplify the process is to, "auto-pilot" good behavior through an optimizing workflow while prioritizing work required by the hotel operator with a proactive, "alert" system.