Relative Revenue Management
Relative Revenue Management (RRM) is a next generation approach to managing rate structures, for all prices, for all products, for all channels, for all days. By establishing linked or nested relationships within room types, rate plans, occupants and length of stay, you will manage ONE price point; the Rate of the Day (ROD), to update all prices in your rate structure. As an example, by simply changing the Rate of the Day, a typical hotel with 12 unique room types, 10 different rate plans, multi-person add-ons and an average length of stay (LOS) of 1.4 days, has over 900 price points automatically, and accurately updated.